Six Reasons To Join the Chiropractic Wellness Care Movement
Here are 6 Simple Reasons why right now is the right time to partner with Express Chiropractic & Wellness and join the Chiropractic Wellness Care movement.
Insurance is Painful
A 2010 Forbes article called Whither Chiropractors? stated that among those chiropractors who began practicing in 1970, 90% of them were still practicing a decade later. Among those licensed in 1991, only 72% remained in practice. Since then the attrition rate among chiropractors has stayed around 20 to 25%. Demoralization by declining reimbursement rates, ridiculous documentation requirements and the stress of getting paid generates burnout. Express Chiropractic removes these factors through an all cash business model that has no affiliation with 3rd parties and maintains zero accounts receivable.
And yes… it is as awesome as it sounds!
The Opioid Epidemic
American opioid overdose deaths have quadrupled since 1999. Around 50 people a day die from overdose of opioid categorized drugs. Now comes the crackdown. The FDA has established an entire Opioid Policy Steering Committee to confront the crisis limited their prescription and prolonged use. People in our communities not only want a better way to manage chronic conditions but now more than ever they need non-medical solutions. Chiropractic is the most effective of those solutions.
There is an entire population of people who want to get their life back on track through regular spine checkups to manage chronic conditions stemming from old injuries, failed surgeries, aging and stress. Do you know how to effectively set up your business to serve and market to this segment of the population? Express Chiropractic know how to target this market.
Chiropractic Works Better
A 2003 study published in Spine showed that chiropractic was over 5 times more effective than medications… in the treatment of chronic spine pain. [Spine 2003, Jul 15; 28(14): 1490-502]
Another study in JMPT stated that spinal manipulation, if not contraindicated, may be the ONLY treatment modality of the assessed regimens that provides broad and significant long-term benefit. [Journal of Manipulative and Physiological Therapeutics, Jan 2005, Vol. 28, No. 1]
The studies are out there supporting the efficacy of the care we provide. We compile them and show you how to drip market this knowledge to your patients to create lifelong practice members that Get It!
An Increase in Utilization
The total number of US adults who visited a chiropractor increased from about 7.7 million in 2000 to 12.1 million in 2003 and now is in the neighborhood of 35 million annually. [source: acatoday.org] That is a 350% increase from 2000 to now. Chiropractic utilization is on the rise overall with more than 30% stating they would like to see their chiropractor even in the absence of pain. [Source: Palmer/Gallup Poll 2017]
However, there are a few specific reasons people tend to not visit their chiropractor beyond relief of pain, including lack of insurance coverage, affordability of care and the hassles of making appointments. Express Chiropractic overcomes these obstacles and makes it a no-brainer by giving people in your community a convenient and affordable way to get the care they want.
A Change in Perception
In the 60’s the AMA labeled chiropractic as an ‘unscientific cult’ and up until 1980 advised it members that it was unethical for medical doctors to associate with “unscientific practitioners.” The culminated in a landmark 1987 decision, Wilk v. AMA, in which the court found the American Medical Association had engaged in unreasonable restraint of trade and conspiracy.
That brings us to today where not only has the Joint Commission recognized the value of chiropractic and added it as a standard of care but even the American College of Physicians (as of 2017) now recommends first using non-drug treatments such as spinal manipulation and massage for acute and chronic lower back pain. Couple this with studies and polls showing how chiropractic patients are more satisfied with chiropractic then medical or physical therapy and you can clearly see how the perception is changing.
Shift in Generations
A Report by Goldman Sachs showed that Millennials (born in the 80s and 90s) are far stingier than older generations….yet they are still likely to increase spending in one category – WELLNESS. And guess what, they are hitting the age where they are experiencing more spine related problems and other health issues. Early reports on Gen Z, our newest generation of people, shows they are already highly proactive in maintaining wellness because they are born to parents that are also experiencing a shift in how they view health.
Express Chiropractic is a perfect match for not only older generations trying to stay active in their later years, but is ideal for those newer generations understanding that health isn’t a function of going to the doctor to get their prescription upped once a year. They understand it is much more about ‘prevention and wellness’ from an early age. The reality is that chiropractic care as a service pulls it’s weight just fine. People who use it love it and we have the data to prove it. The ‘problem’ with Chiropractic is not the service itself but rather how it is positioned by the profession.
The profession needs different types of offices. We need those that provide injury and accident care and clinics that offer specialty services. However, by setting ourselves apart in all areas from how our business operates to how we market and even ‘how’ and ‘who’ we target, we essentially eliminate the harsh competition found in most areas. This ‘blue ocean’ strategy is what sets you and your office apart and significantly improves your chance of success. And the more success you have at getting more people under regular chiropractic care at your Express Chiropractic location, the closer chiropractic gets to reaching a level of critical mass in our society.