A Report by Goldman Sachs showed that Millennials (born in the 80s and 90s) are far stingier than older generations….yet they are still likely to increase spending in one category – WELLNESS. And guess what, they are hitting the age where they are experiencing more spine related problems and other health issues. Early reports on Gen Z, our newest generation of people, shows they are already highly proactive in maintaining wellness because they are born to parents that are also experiencing a shift in how they view health.
Express Chiropractic is a perfect match for not only older generations trying to stay active in their later years, but is ideal for those newer generations understanding that health isn’t a function of going to the doctor to get their prescription upped once a year. They understand it is much more about ‘prevention and wellness’ from an early age. The reality is that chiropractic care as a service pulls it’s weight just fine. People who use it love it and we have the data to prove it. The ‘problem’ with Chiropractic is not the service itself but rather how it is positioned by the profession.
The profession needs different types of offices. We need those that provide injury and accident care and clinics that offer specialty services. However, by setting ourselves apart in all areas from how our business operates to how we market and even ‘how’ and ‘who’ we target, we essentially eliminate the harsh competition found in most areas. This ‘blue ocean’ strategy is what sets you and your office apart and significantly improves your chance of success. And the more success you have at getting more people under regular chiropractic care at your Express Chiropractic location, the closer chiropractic gets to reaching a level of critical mass in our society.