The benefits of being busy extends well beyond the number of lives impacted and the income generated. There is no better way to practice than being fully engaged and dialed in as the time whizzes by. You go home physically exhausted but emotionally charged by the impact you had on your practice and your community. From a business building perspective, being busy shows the other customers – new and existing – that you are valid and accepted by others. When customers see other customers in your office, you are in effect marketing your practice through a ‘show and tell’ method. That’s the oldest form of social proof, and a free and invaluable marketing strategy. Your customers are continually reminded that they made a good choice by choosing your office for their care, and in turn tell their friends and family “it is the best place to go for chiropractic care.” So, what about serving and servicing [...]