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The benefits of being busy extends well beyond the number of lives impacted and the income generated. There is no better way to practice than being fully engaged and dialed in as the time whizzes by. You go home physically exhausted but emotionally charged by the impact you had on your practice and your community. From a business building perspective, being busy shows the other customers – new and existing – that you are valid and accepted by others. When customers see other customers in your office, you are in effect marketing your practice through a ‘show and tell’ method. That’s the oldest form of social proof, and a free and invaluable marketing strategy. Your customers are continually reminded that they made a good choice by choosing your office for their care, and in turn tell their friends and family “it is the best place to go for chiropractic care.” So, what about serving and servicing [...]

There are 2 ways to run a service based business. 1. With Systems 2. Without Systems Running an office Without systems means you are depending on the God given talent and past learned behaviors an employee has (personality, decision making and critical thinking skills) to get the job done right. Running it With systems means you depend on protocols and scripts to overcome the ‘shortcomings’ a person, including you, will inevitably prove to have. I have been creating chiropractic training programs and coaching chiropractors through for more than 15 years now. During that time the most common underlying problem I have uncovered with clinics that are struggling is a lack of systems. Why is this? It all has to do with the Consistency. Consistency of the Customer Experience, consistent education, consistent messaging, consistent marketing and on and on. It is this same consistency that powers a franchised business, increasing its likelihood of success and making it [...]

There is no greater foundational principle that drives, or blocks, success than your own Head-Space. You should always be working to refine and retrain your brain if you want to move forward toward a more positive professional and personal life. So, let’s cut to the chase! I broke it down for you in 3 steps for dialing in your Success Oriented Headspace. You must understand and truly believe… 1. Why you are doing ‘this’ Start by creating and understanding the clear picture of your Purpose (the Why) and role of your occupation as a chiropractor. A simple description might be as follows: A way to help people in my community achieve better health without drugs and surgery A way to move toward a higher level of personal prosperity (whatever that means to you) That’s it – it’s that simple. Don’t over-complicate the purpose of your profession and your practice or you will quickly lose your focus [...]