A Cash Chiropractic Wellness Office is more than just a pipe-dream for chiropractors wanting to escape the restraints of insurance. It's becoming a way of life for people in our community! Statistically speaking more and more people are seeking routine chiropractic care and seeing the positive benefits. And studies show that chiropractic care provides profound and consistent improvements in energy, flexibility and pain relief. Is your practice structured, both in how it runs and how it is marketed, to tap into this growing segment of our population?     Blanks RH, Boone WR, Schmidt S, Dobson M, Network Care: A retrospective outcomes assessment, 1996

  If there is no other practice success tip I can give you it is that IF you can create continued value for your cash paying customers… you will be successful. When a new patient first enters your office it is likely because they want your expert advice or have pain they want to get resolved or in the case of a cash based wellness practice, are seeking chiropractic as part of their healthy lifestyle. Whatever the reason they enter your office, at that very moment you have a high value. Now, the patient is willing to sacrifice a couple of precious things because of that value. […]

Whether you are operating an insurance, cash or membership practice model, the fact remains that as you get busy... you will need people to help you keep the operation running smoothly. You will of course also need to pay those people and would like for each to be worth the wage paid out. The unfortunate reality is that for most chiropractors and small business owners in general, finding and hiring staff is less than a pleasant experience and training employees is not as successful as intended. The good news is that if you fix 2 very common mistakes you can eliminate most of the frustration that business owners experience with building and employing a team. The Mistakes When hiring, most chiropractors look or the 'pro' with a lot of experience to fill the position. If you find that person at a great price, even better. This is where it goes wrong right off the bat. As an [...]

If you follow the teachings of any reputable marketing or business guru, they will all tell you that your USP or Unique Selling Point is one of - if not The Number One - aspect of your business that must be specifically defined before real success can ever be realized. Your USP simply put is what sets you apart from the competition. Let’s take chiropractic as the obvious example. If you are a chiropractor providing chiropractic services in the same way as everyone else in your community then you are essentially the same as all other chiropractors in the community. Well at least in the eyes of the public you are, despite how you may think you are different. So when you are speaking to someone at a networking event or marketing online it is important to understand that in reality the public ‘sees’ you as the same as other chiropractors. The million dollar question, often [...]