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There are 2 ways to run a service based business. 1. With Systems 2. Without Systems Without systems means you are depending on the God given talent and past learned behaviors an employee has – personality, decision making and critical thinking skills – to get the job done right. With systems means you depend on protocols and scripts to overcome the ‘shortcomings’ a person, including you, will inevitably prove to have. […]

If you are new to the membership type of business model, you may liken it to a gym or tanning membership in that customers are able to pay per visit at a higher fee or save money by signing up for a membership. To ensure the cost for the services can be kept at a reasonable and lower fee schedule than most clinics, we set all membership customers up on an auto-debit system. This simply means that a customer’s credit card, debit card or checking account information is managed and processed monthly by a reputable 3rd party service. By using an outside service the office does not require the extra man power associated with tracking and taking a payment from hundreds of patients monthly. This saves the office money which is passed on to the customer as a lower fee for service and lower fee for monthly memberships. However, that doesn’t answer the question of ‘WHY’ [...]

A Cash Chiropractic Wellness Office is more than just a pipe-dream for chiropractors wanting to escape the restraints of insurance. It's becoming a way of life for people in our community! Statistically speaking more and more people are seeking routine chiropractic care and seeing the positive benefits. And studies show that chiropractic care provides profound and consistent improvements in energy, flexibility and pain relief. Is your practice structured, both in how it runs and how it is marketed, to tap into this growing segment of our population?     Blanks RH, Boone WR, Schmidt S, Dobson M, Network Care: A retrospective outcomes assessment, 1996

  If there is no other practice success tip I can give you it is that IF you can create continued value for your cash paying customers… you will be successful. When a new patient first enters your office it is likely because they want your expert advice or have pain they want to get resolved or in the case of a cash based wellness practice, are seeking chiropractic as part of their healthy lifestyle. Whatever the reason they enter your office, at that very moment you have a high value. Now, the patient is willing to sacrifice a couple of precious things because of that value. […]

If you follow the teachings of any reputable marketing or business guru, they will all tell you that your USP or Unique Selling Point is one of - if not The Number One - aspect of your business that must be specifically defined before real success can ever be realized. Your USP simply put is what sets you apart from the competition. Let’s take chiropractic as the obvious example. If you are a chiropractor providing chiropractic services in the same way as everyone else in your community then you are essentially the same as all other chiropractors in the community. Well at least in the eyes of the public you are, despite how you may think you are different. So when you are speaking to someone at a networking event or marketing online it is important to understand that in reality the public ‘sees’ you as the same as other chiropractors. The million dollar question, often [...]